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Political funding spent on negative ad campaigns

Political action committees on both sides of the spectrum are already gearing up for campaign battles, spending millions of dollars in preparation for the eight statewide elections coming later this year in North Carolina.

The GOP’s outside funding over the last few months has more than doubled Democrats’ outside support, $5.7 million to $2.6 million, according to an article published last month by Roll Call, a political news site.

Mitch Kokai, a political analyst at the right-leaning John Locke Foundation, said North Carolina’s status as a swing state attracts a large amount of money during election season.

But he said inflation might skew the numbers, making them appear unrealistically high compared to previous years.

John Davis, an N.C. political analyst, said in a recent report the bulk of PAC money supports negative campaign ads.

Americans for Prosperity, an organization funded by the conservative Koch brothers, has already launched a negative ad campaign targeting U.S. Sen. Kay Hagan (D-N.C.), who is up for re-election this year.

Tom Jensen, director of the left-leaning Public Policy Polling, said Hagan’s ratings have fluctuated throughout the past six months.

“Hagan got her lead up about 15 points this summer during the legislative session, but that totally fell apart after Obamacare,” Jensen said.

According to a PPP report, Hagan’s disapproval rating was 39 percent last September, but it rose to 49 percent by November and stayed the same in December. Her approval rating has also stayed level, hovering around 43 percent.

Jensen said the problems with the Affordable Care Act’s online marketplace have given conservative groups ammunition against Hagan.

Kokai said Hagan did not help her case during the health care debate, when she stated multiple times that those who like their original health insurance plans would be able to keep them — a claim that has been disputed.

“I think you could attribute almost any change in negative perception of Kay Hagan to the failed rollout of the Affordable Care Act, because not much else has happened that would change people’s perception of her,” he said.

Kokai said Hagan’s battle for re-election isn’t the only race to keep an eye on. There are seven other statewide races taking place this year.

Four out of seven of the seats on the state Supreme Court are up for grabs, including the role of chief justice, as current Chief Justice Sarah Parker prepares for mandatory retirement this year.

Kokai said the races have important implications this year because some of the legislation the General Assembly passed this summer has led to lawsuits.

state@dailytarheel.com

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