Last month, American Insights released its first signature poll, which included topics like the economy, the Affordable Care Act and the state’s elected leaders. Representatives say the firm hopes to reach younger demographics by embracing multiple survey mediums.
American Insights will contact voters by landline phone, cellphone and online, a combination known as the Triple Helix.
Today, only 40 to 50 percent of Americans are strictly cellphone users, said Pearce Godwin , insights director of American Insights. The firm will work to reach a wider scope of the population through the Triple Helix method, he said.
“We aim to be as objective as possible in our questions and methodology,” Godwin said.
Out of polling groups based in North Carolina, the left-leaning Public Policy Polling dominates.
Public Policy Polling does not call cellphones as part of its surveys, said Jason Husser , a political science professor and assistant director of the Elon University Poll .
Husser said he believes polls are an expression of the voices of people and that they explain much more about the population than elections do.
“There have been fewer massive political realignments in the United States today than in the past, probably because of polls,” Husser said.
