The hotel would be at 210 W. Rosemary St., replacing the Los Potrillos Mexican restaurant and bordering the historic Northside neighborhood.
Gene Poveromo, development manager with the town’s department of planning and sustainability, said the hotel would be the second facility in the Northside Neighborhood Conservation District to not be residential. The first was Northside Elementary.
John Coleman, real estate manager of OTO Development, the project’s developer, said the hotel would be an AC Hotel, a new urban hotel design for the Marriott developed in Spain.
“We feel like having a hotel in downtown would really allow people to feel Chapel Hill and experience the downtown area,” Coleman said.
Bruce Collins, regional director of development for the East for OTO Development, said his group worked closely with Northside residents to address design concerns.
“It’s not your cookie cutter type of project,” Collins said.
“We wanted to build as much on the site but still be conscious of the neighborhood. From a height standpoint, it’s a hard nut to crack.”
The proposed four-story hotel would be LEED certified and would include more than 115 rooms, a swimming pool with outdoor eating area, more than 110 underground parking spaces, a library, small media salons and a small meeting place.