Tonight, the hard work of ‘Workroom: The Creative Advertising Incubator’ and three more of Dana McMahan’s spring advertising classes will come to fruition in Pulso Pulso, a musical performance celebrating Spanish and English cultures. Held at Memorial Hall, there will be salsa dancing and food trucks outside, including drinks and desserts from Sugarland.
The event features local groups like Skinny Bag of Sugar, which will work with the rapper Jaeo.
The event is sponsored by the Curtis Media Group and one of its radio stations — La Ley 101.1 FM. Proceeds from ticket sales will go to UNC Family Medicine.
The journalism school classes handled different aspects of the event, said McMahan, with the workroom class split into five teams focused on topics like audience engagement and business development.
La Ley, a major Spanish radio station on the east coast, had a hand in the night’s Latin theme. They wanted to connect the large Hispanic population in North Carolina with the greater North Carolina population, class member Rachael Meleney said.
Meleney worked on the talent and show team, which chose acts based on demo tapes sent in from interested artists.
“We also wanted bands that were willing and able to adapt their music — such as Spanish music that they could translate lyrics into English and vice versa,” Meleney said.
The Marcel Portilla Band, based in Charlotte, almost always performs in Spanish. For this event however, the band is playing two Spanish songs and two English songs.
