Thecasual restaurant is projected to open in November in the 300 East Main Street complex, home to Cat’s Cradle and the ArtsCenter.
The franchise, founded by Tom Ferguson, originated in Durham in 2012. Rise plans to open a total of five new locations in the Triangle by 2016. On Saturday, a new location will open in Park West Village in Morrisville.
Rise offers features breakfast and lunch options every day from 7 a.m. to 2 p.m. It will be located on the western side of the shopping center, one door down from Fleet Feet Sports.
The restaurant serves an assortment of handmade biscuits, yeast doughnuts and cake doughnuts.
Co-owners Rick Robinson and Ken Priest decided to invest in the franchise because it encompasses both the quality of fine dining and the quickness of fast food. Robinson says that the success of the franchise depends on the system behind making the products.
“It’s about how not to cut corners, but how to make things efficient,” Robinson said.
Robinson, a Chapel Hill native, had his first job at Ye Olde Waffle Shoppe.
He said he used to own a restaurant on Franklin Street called Mondo Bistro from 1993 to 1997.