In January of 2017, Uber broke up a Muslim taxi strike by dropping its surcharges. In the midst of controversy surrounding the immigrant ban, this action pushed many users to delete their Uber accounts and switch to Lyft.
After the backlash, the Uber CEO Travis Kalanick, who previously served on President Trump's advisory council, recanted — promising to donate money to help Uber drives with legal issues created by the Travel Ban.
Given the success of #DeleteUber, it is clear there is power in where you chose to do your business.
Moving forward, we must use our dollars as a form of advocacy.
