A part of Jesse Baumgartner regrets it.
But not because he ever grew jaded or disinterested while covering the rivalry.
It was just that by the end of his senior year’s sports editorship at The Daily Tar Heel in 2009, he had covered four UNC-Duke games — two in the Smith Center, two in Cameron Indoor Stadium. He’d seen the gel in Mike Krzyzewski’s hair in postgame press conferences. He’d prepared the different profiles and features and side-by-side graphics that fed the weeklong hype of ‘Beat Duke’ week in Chapel Hill.
As a member of the press, he'd seen and done it all.
And in retrospect, he wishes he would’ve been a regular student more often.
“Jumping over the fires (as a fan) on Franklin Street,” Baumgartner recalled from his first year in 2006, when he wasn’t covering the UNC-Duke basketball game. “That’s something I’ll never forget.”
There’s an interesting dichotomy the DTH sports writers balance. Their job is to be impartial toward a team they’ve been inculcated to praise.
When "Jump Around" blares through the Smith Center speakers, they stay seated, holding onto their laptops and notebooks so the materials don’t fall off the table. When Theo Pinson punctuates a North Carolina win over Duke with a dunk, the only scream from press row is a comment to a DTH colleague over the ruckus, “That’s my story right there!”
“As a writer, you can’t lose your mind when ‘Jump Around’ plays,” said Brendan Marks, a former DTH senior sports writer who graduated in 2017. “And as a fan, you can, and that makes you feel connected, and it makes you feel like a fan. You get to feel all the hate and everything.