Joel Berry II deflected the pass right around UNC's free throw line, and it kept rolling.
As the ball skipped farther and farther into the backcourt, two players gave chase. Pittsburgh's Shamiel Stevenson was set on regaining possession and cutting into the Tar Heels' 37-32 lead.
Garrison Brooks, the UNC forward who was benched close to a month ago and hasn't started since, was running for another reason. In the days leading up to Brooks' collegiate debut, head coach Roy Williams sat him in during the Nov. 5 Disaster Relief Jamboree for not hitting the floor.
And ahead of the team's Nov. 10 season opener, Williams told his team something that Brooks has taken to heart ever since: "Every loose ball on the ground has UNC on it."
Stevenson had a step on his defender as he scooped up the ball and dribbled behind his back to avoid a diving Brooks. But Cameron Johnson, who was trailing the two, poked the ball away from Stevenson again.
The ball rolled to the feet of Brooks. He hit the ground again, twisted his body and found Johnson for a wide-open layup. North Carolina's lead was 39-32, and the Smith Center crowd roared.
“Sprint the floor with a sense of urgency, defend with a sense of urgency, box out with a sense of urgency, go to the bathroom with a sense of urgency," Williams said of the philosophy. "If they don’t have it right, now they’re not opening their ears or their eyes."
This moment was part of a 14-3 run the Tar Heels used to grab a 10-point lead at the break. There were several instances of pure hustle that defined this game.