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U.S. News and World Report ranks UNC as the fourth best school for entrepreneurship

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UNC's Kenan-Flagler Business School is home to a new health and business program. 

The wide scope of programs promoting entrepreneurship at UNC — responsible for supporting students in successful ventures like the Helping Hand Project and Phyta — have garnered notoriety on a national scale. 

U.S. News and World Report ranked UNC as the fourth best school in the country for entrepreneurship, which is the highest ranking UNC received in all categories from the organization. 

“I think this latest ranking is really just reflecting the thoughtful, strategic way we’ve approached this and recognizing the quality of the way we’re going about providing curricular and cocurricular education to students in entrepreneurship,” said Judith Cone, vice chancellor for innovation, entrepreneurship and economic development. 

Cone said an increase in marketing has helped spread the word about the programs and get them recognized on a national scale. She also said the widespread encouragement of entrepreneurship across campus is what sets UNC’s programs apart from those of other schools. 

“We’re one of the few schools that has really looked at every school, every department, all the centers, every part of life at campus to say, ‘How can everyone get involved in transforming ideas into meaningful value in society?’” Cone said. 

A benefit of these entrepreneurial programs for students is that employers like applicants who are exposed to this kind of study, as it creates more confident individuals that have had experience in making a difference, Cone said. She said tenacity is a big part of successful entrepreneurship, and many students leave the program better prepared for the workforce.

“There’s a phrase in the entrepreneurial world that says, ‘I didn’t fail, I learned,’” Cone said. “That skill set of hanging in there and morphing ideas and being in tune to still figure out eventually what is going to work is pretty amazing, and we’re so proud of all of the students that actually continue on and move those ideas forward.”

One notable example of entrepreneurship on campus is the Shuford Program, which allows students across all majors to earn a minor in entrepreneurship. Bernard Bell, executive director of the Shuford Program, said enrollment has gone from 270 students to 600 students in the past two years.

The program includes courses on economics and the theory of entrepreneurship and requires students to participate in an internship. Bell said the program’s aim is not necessarily to teach students how to start a business, but rather to get them into a “entrepreneurial mindset” that gives them a leg-up over others.

“The mindset says, whether you’re inside a startup or not, you’re approaching everything you do through the eyes of an entrepreneur, so you see opportunity others don’t see,” Bell said. “This program tees the students up to spot opportunity, and then we give you the tools to learn how to leverage those opportunities to build it into a business.”

Bell said the program allows students all sorts of diverse opportunities. In a trip to Atlanta over Fall Break, students were able to meet with both the founder of Spanx and a general counselor for the Atlanta Falcons.

For Ted Zoller, director of the Center for Entrepreneurial Studies and a T.W. Lewis Clinical Professor of Strategy and Entrepreneurship, UNC defines its entrepreneurship differently from other schools because of the desire of both students and faculty to better society. Zoller is hopeful about the University’s entrepreneurial development.  

“I believe that we are at the precipice of being one of the very best programs in entrepreneurship in the country, and I’m not just talking about UNC Kenan-Flagler,” Zoller said. “I think we have a really unusual combination of capabilities on this campus that are coming together now to actually build a very strong framework to transfer innovation to the common use.”

university@dailytarheel.com

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