In his first two years of college, Jake Lawler struggled with balance. More accurately, a lack thereof.
The linebacker’s schedule at North Carolina, he said, went something like this: football, football, football, school, football, football, football, school. Mixed somewhere in there, sleep. Then do it all over again.
"I knew that I was more," he said.
With UNCUT, the video platform Lawler and four other UNC students launched this week, he hopes the next generation won’t have to “fight and claw” like he did to balance sports with other interests and prove they’re more than just a jersey number.
“As great as it is now, what I’m doing, it should never be that hard,” Lawler said. “It should never be that difficult. And with UNCUT, it won’t be anymore.”
Ahead of its content launch Thursday afternoon, the student-led, athlete-driven nonprofit hosted an exclusive premiere Wednesday night at the Varsity Theatre on Franklin Street. Over the course of an hour, the UNCUT team introduced itself to donors and supporters, screened three of its new video stories and hosted a round-table discussion with Lawler as moderator.
The event was 11 months in the making, headed by UNCUT’s five-person team of Lawler, track and field athlete Jill Shippee and UNC students Alex Mazer, Luke Buxton and Justin Hadad. All five spoke to begin the night, expanding on the ideas they’ve pushed since the start: authenticity, accessibility and storytelling.
“As a thrower, the distance I record is the only thing people see,” said Shippee, a junior who heads the website’s written content. “But nobody in humanity has numerical value. We, at UNCUT, hope nobody sees athletes as statistics.”