Denise Hester wanted to economically invigorate the Black community in Durham, so she along with her husband co-founded Phoenix Fest.
On Saturday, Oct. 5, Phoenix Fest 2019 will take place on Fayetteville Street in Durham, sponsored by Phoenix Shopping Centers.
Festivities begin at 9 a.m. with an opening parade which will start at Elmira Avenue and end at Piedmont Avenue. Immediately following the parade will be a day of musical performances, food and local vendors. Admission will be free to ensure working-class families can experience the live entertainment, Hester said.
The festival serves as a cultural celebration of the business and legacy of Durham’s Hayti community. It also commemorates the 18th anniversary of the festival itself, along with the 150th anniversary of Durham’s founding.
Over 20 performers will be on stage at the festival, providing nonstop rhythm and blues, gospel, reggae, jazz and hip-hop. Empress Michel is traveling to the festival from Virginia for her reggae music performance.
“The diversity of the music and the diversity of the people," Empress said. "I feel that it’s an important history that a lot of people around the world, not even just in North Carolina, but a lot of people need to understand."
African Americans in Durham founded the Hayti community after the Civil War. According to Phoenix Festival's website, the city was held as a place of opportunity for all.
Hayti became known as a hub for African American business, music and the arts. During the time of Jim Crow segregation, African Americans worked together supporting each others' businesses to construct an economic district of their own.
The booming businesses within the Hayti community provided funds to form African American financial institutions and neighborhoods through southeast Durham. In addition to businesses, there was a thriving music scene.