It may seem like a long-shot to raise $60,000 in 24 hours — but for the dancers and executive members of Carolina For The Kids, it’s a crucial part of their yearly fundraising efforts for UNC Children's Hospitals.
Starting Feb. 25 at 7 p.m., CFTK kicks off its 60k in One Day campaign, which includes fundraising over social media, sales in the Pit and benefit nights at local businesses.
After last year's One Day campaign, CFTK raised roughly $41,000, Matus said. But she said the group hopes to meet its goal of $60,000 this year.
CFTK's day of fundraising begins with a benefit night at Cold Stone Creamery on East Franklin Street.
Cold Stone Creamery Manager Nora Baer said she enjoys using the space to support campus groups and charities.
“What’s not to like?” Baer said. “One, you get ice cream which is fun and two, it gives back to the organization.”
In addition to the benefit at Cold Stone Creamery, CFTK will also be hosting a benefit at Linda’s Bar and Grill the afternoon of Feb. 26. The group will end its 24-hour fundraising push at Cosmic Cantina that night, unveiling the amount it raised.
Kalina MacKay, CFTK’s public relations chairperson, said the unveiling would be a gratifying way to end 24 hectic hours of fundraising.
“That final total reveal at the end of the day makes everything worth it,” Mackay said. "You can see how much impact you have, and it’s just really amazing.”
