A physical closing is not stopping FRANK Gallery from bringing art to its supporters.
The Chapel Hill art venue is now using a virtual gallery to bring its art to life and reach audiences through unconventional means.
FRANK, a nonprofit art gallery and collaboration between the Town of Chapel Hill and local artists, made the decision to close through the end of March at a minimum, according to a statement from FRANK released on March 16.
According to the statement, this decision was fueled by a desire to limit interpersonal contact and slow the spread of COVID-19.
Natalie Knox, gallery manager at FRANK, said the gallery was feeling the effect of social distancing even before the physical close went into effect.
She said one weekend in mid-March, there were only about 10 guests who came into the gallery.
“For people right now, everyone’s health and worries are in a different place, so coming in and seeing art isn’t really on their priority list,” Knox said.
The idea for a virtual gallery spurred from a desire to make the art more accessible and bring it to people in the comfort of their home.
Knox said she was able to get pictures of nearly every art piece in the gallery and in the current exhibit and post them on FRANK’s website.