Many local arts organizations are taking to social media to promote local artists and share art — in a time when some people may need art more than ever.
One reason the commission has taken to social media, said Katie Murray, director of the Orange County Arts Commission, is to promote the Orange County Arts Support Fund, which will send funds to local artists who are struggling to earn income during the COVID-19 pandemic. The fund has raised more than $4,800 to date through GoFundMe.
Murray said the experience has increased awareness of the arts as a major piece of the economy.
“When our arts organizations have to close their doors, it ripples out,” Murray said. “If you think about when you go to a concert at Memorial Hall, you've got the people that are working at that concert, but then you've also got the guys that are working in the parking lots. You've got restaurant workers who have bumped up staff to accommodate a crowd to go to a show. All of that goes away when there's not arts.”
The commission is also using social media to share resources for artists and promote how organizations and artists have adapted to the times.
“So many people are getting creative about how they're bringing their art to the public,” Murray said. “We're trying to collect what everybody's doing so we can help spread the word and help them build their audiences.”