In the age of social media, the internet has proven to be a powerful tool for social and civic engagement. With the ability to disseminate information quickly, websites such as Instagram and Twitter have been the foundation for many people’s activism.
Through hashtags, Instagram stories and Twitter posts, we can see people rallying behind important and relevant causes — the Black Lives Matter movement, sexual violence against women and most recently violence against Asian Americans.
At the same time, despite its incredible power, social media can cause us to oversimplify complex issues. More importantly, it can cause users to become complacent, believing their posts have done enough when their benefits are debatable.
I love digital features like Instagram stories as much as the next person. They are easy to use and give a platform to issues I support. As well-intended and thoughtful as this is, however, these posts are merely a drop in the bucket, and often fail to bring substantive change to the communities that need it.
In the last year, we have seen no shortage of people partaking in social media trends that seek to advance some cause. On Blackout Tuesday, millions of people posted black squares to show solidarity with the Black Lives Matter movement in the wake of George Floyd’s murder.
Blackout days on TikTok gave space for Black and Jewish creators, while infographics chronicling violence against women were reposted thousands of times on Instagram stories.
The sentiment behind these movements are powerful, but they raise concerns over their usefulness and longevity. How useful are stories, which disappear after 24 hours, in providing relief? These displays of activism might not be the best way to provide long-term aid.
Don’t get the wrong idea — social media is an incredibly useful tool for rallying support around crucial causes, spreading awareness and uplifting marginalized groups. But online advocacy should be met with tangible action.
It’s far easier to click the retweet button than dedicate time and effort towards volunteering or donating. And by reposting or retweeting, we demonstrate we care about a cause and want others to as well.