It’s the start of another year, which means being constantly inundated with routines, diets and lifestyles that promise to change your life in a matter of weeks.
It’s my annual reminder that we have such a fractured image of what self-care and self-improvement are. We are surrounded by the belief that our goals — especially fitness goals — should come at extreme costs to our time, nutrition, well-being and wallets.
Improving health and wellness tend to be the center of New Year's resolutions, with companies swearing that self-help books, a HelloFresh membership or a Peloton is all you need to make these resolutions a reality. Truthfully, these are just Band-Aid fixes to the systemic ways that self-improvement can be made difficult.
Perhaps most significantly, access to healthy food in the U.S. is atrocious. Only 28 percent of Americans report having easy access to nutritious food, according to a survey of over 1,000 U.S. adults. Food insecurity reigns supreme in many regions of the country, rural and urban alike, which contributes to obesity and poor nutrition.
That’s not all. The 40-hour workweek is related to increased substance abuse, instances of mental illness and overall poorer health. The eight hours of work seem to make it nearly impossible to juggle any physical or mental self-care on top of other responsibilities.
Despite this, businesses still promise expensive solutions to our most frustrating insecurities, hidden behind price tags and subscription fees. Social media has only made such solutions more pervasive.
For example, the “75 Hard” challenge has been popularized by its TikTok hashtag, where countless young people attempt the routine. The rules? Work out twice a day for at least 45 minutes and take progress photos daily.
The program's other tenets are more promising — such as reading 10 pages of nonfiction a day or completing acts of kindness — yet still underscore the monumental pressure of this 75-day challenge, with no breaks and no flexibility.
Andy Frissela elaborated on the challenge in his book “75 Hard: A Tactical Guide to Winning the War with Yourself” with the slogan “How To Take Complete Control of Your Life in Only 75 Days.”