On Wednesday morning, a line of people wrapped around the Starbucks on Franklin Street — all waiting to reserve a table at Sup Dogs.
Some of them had been camping out by the restaurant starting Tuesday night in hopes of securing a spot to watch UNC's Final Four matchup against Duke on Saturday.
Sup Dogs began taking reservations at 10:30 a.m. and ran out of tables that same morning.
“People were lined up starting (Tuesday) night at dinner,” Bret Oliverio, owner of the restaurant, said. “They brought tents and sleeping bags.”
Like Sup Dogs, many bars and restaurants on Franklin Street are only seating people with reservations the night of the UNC-Duke game, anticipating high demand for tables.
At Sup Dogs, reservations cost $30 per seat per table. In addition, there was a $40 minimum spend per person.
The reservations last until "UNC BEATS DUKE and we rush Franklin Street," the restaurant said in its announcement.
“We wanted to do reservations in-person to give UNC students the first crack at getting a table rather than alumni or UNC fans from out of town,” Oliverio said.
UNC junior Will Palazzolo and his roommates had originally not planned to go to Sup Dogs until Wednesday morning.