A line of community members could be seen outside the Ben & Jerry's on Franklin Street all afternoon on Monday.
According to Felicia Ross, general manager of the Chapel Hill Ben & Jerry’s, thousands of people went to the ice cream shop to get their free ice cream during Free Cone Day, which all Ben & Jerry's celebrate to thank customers for their support.
Customers received free ice cream between noon and 8 p.m., but Ross said there were already people lined up at around 11:30 a.m.
This is the first time the Franklin Street Ben & Jerry’s has been able to host the community-oriented event in three years because of the COVID-19 pandemic.
This year, the Chapel Hill Ben & Jerry’s partnered with the Magical Moments Foundation for the day. The foundation set up a table in the ice cream shop where community members could stop to talk.
Customers could donate a minimum of five dollars to the Magical Moments Foundation in order to skip the line and receive an extra scoop of ice cream.
The foundation is a nonprofit that grants wishes to children living with the effects of facial burns, trauma or cancer treatment.
“Our goal of bringing this event here is so we can spread awareness to get more involvement with our local chapter that we're currently founding in Chapel Hill,” Catherine Bingham, a UNC Adams School of Dentistry student who works with Magical Moments, said.
Bingham also said the foundation began its partnership with the Ben & Jerry's recently when she asked the store for a gift card donation for Magical Moments’ silent auction in May.