When customers walk into Rumors Chapel Hill, a colorful, eclectic thrift store, they might hear anything from soft indie to death metal playing over the store's speakers, Rumors store manager Juliet Magoon said.
“It's all over the place, basically, depending on the mood that day,” she said. “I mean, we have so many different aesthetics, aesthetics of people.”
On Franklin Street, wide varieties of music escape the insides of different storefronts. A student, resident or tourist might wonder who is controlling the music, strolling through Chapel Hill on a sunny afternoon.
Magoon was on aux at Rumors on Thursday and said she was going for more of a chill vibe, playing Fleet Foxes and Vampire Weekend.
But on a busy Saturday, she said Rumors employees might play something with more energy, like death metal, to keep up with the fast pace of the day.
“We don't really subscribe to just one specific style, I think it’s just whatever you're feeling that day,” she said. “And that's the fun thing about fashion, too. It’s really just whatever you’re in the mood for.”
At the front of the store behind the cash register, a computer is connected to the aux, where employees take turns playing their own personal playlists.
“You can definitely tell who's opened that day,” she said.
At the Chapel Hill location of French pastry and coffee shop Le Macaron, the music on aux also varies depending on who is working.