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The Daily Tar Heel

Yesterday, I popped out my phone to brainstorm my last-minute Halloween costume. Before I could find anything cute and creative enough on Pinterest, I stopped in my tracks, disappointed.

When did I get too old to just brainstorm in my own head what I wanted to be for Halloween and how I was going to artfully accomplish it? I replaced my annual circling of costumes in a glossy magazine I'd been anxiously awaiting in the mail, to just pull out my phone and let it do all the work.

Who's to blame for this laziness? Equal parts me and the internet.

This is a guilt I've been having a lot lately: that I've lost an element of my own self-inquisitiveness to the ease of search engines and shared personal information that the internet gives me in milliseconds.

When the internet really rose to prominence, thanks to the World Wide Web, like most of us, I wasn't even alive yet. I've coexisted with smart technology my whole life, and while I've always known it's not good for me, I'm really starting to learn it's not good for my ingenuity. 

Though I'm not a teenager anymore, I'm still having growing pains with my relationship with the internet. 

It can be extremely hard to distinguish my personal voice online when I consume content and commentary daily from voices that are similar to mine. The internet has led me, and likely so many others, to question how blurred the lines of whether content I consume, subscribe to, like and repost actually align with my personal experience. Or is it just what's currently trending, creating an echo chamber of imagination?

Ultimately, it's a paradox. As a constant source of so much information, the internet can connect us but also push us into uniform ways of thinking and behaving. In a place where you'd think diversity is at its maximum, somehow it regresses toward the minimum.

Using these personalization systems, how much is really personal?

Last October, I thought it was so clever that my best friend told me that she wanted to be the girl from David Shannon's children's book, “A Bad Case of the Stripes” where the main character is painted with bold, distinct bright horizontal stripes all over her body. Her idea of dressing up as this, calling back to her love for the book as a kid, excited me so much for how creative it was. 

This year, as I see people do it on TikTok, it bothers me as it doesn't feel as special or meaningful because I'm assuming they just saw someone else do this costume and decided to follow. Strolling on Franklin Street this year, I know I'll easily be able to identify who got their costume inspiration from the internet as there will be 15 other devils dressed just like them. 

In a study completed at McMaster University, where social conformity and individuality were assessed through the lens of social media use, results informed that “social media promotes conformity more than it does individuality due to the lingering fear of being labeled by fellow users.”

This goes beyond social media use, though. Even just Googling things and using ChatGPT has let me lose creativity. I'm not using my own brain and thoughtfully pulling out a niche vocabulary term to add to my homework to impress my professors with. Now, I just go straight to a search engine or AI tool to enhance my work.

Now, of course I know these creations are never going away. The personalization systems that we, myself included, heavily rely on are here to stay. 

Let's never forget the evolved qualities that lie within us when we're sharing information or searching for answers. It started with us, humans. As these systems continue to evolve, what they don't have are human qualities. These innovations will never have an intention — they only solve problems.

@dthopinion | opinion@dailytarheel.com

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