After returning to UNC in 2018, one single phrase has represented head coach Mack Brown's sixth season.
He said the phrase after the Tar Heels suffered their third straight loss to Pitt on Saturday. He said it after North Carolina squandered a 20-0 lead to Duke. And he said it even more after UNC gave up an astounding 70 points to JMU two weeks ago.
In the past two weeks, he said the phrase a total of 21 times in press conferences. It's simple, but it's become Brown's crutch.
"I don't know."
North Carolina called Brown back to Chapel Hill in November 2018 when the Larry Fedora era fell apart. The former head coach posted a 5-18 record in his last two seasons and was subsequently fired after he failed to build on the success of 2015-16 and UNC fell behind in recruiting. Brown took on the head coach role and looked to lead another North Carolina resurgence.
Credited with putting the Tar Heels on the map during his first stint as head coach from 1988-97, Brown looked to do something similar in his second tenure. And while his return has been headlined by five top-30 recruiting classes and the two best quarterbacks in school history, Sam Howell and Drake Maye, the expected resurgence has fallen flat.
Five and half seasons into Brown 2.0, nothing has really changed. It probably never will.
Brown 2.0 and Fedora have the same record, 41-30, through their first 71 games. During the head coaches' first five full seasons, Brown and Fedora led the Tar Heels to the same number of bowl game wins — one. What about Brown's ACC Coastal Division Championship title in 2022 and subsequent ACC Championship appearance? Fedora did the same thing in 2015. And both lost to the model ACC team in the championship game: Clemson.
Both have had high-powered offenses that have been sabotaged by weak defenses. North Carolina's defense has ranked in the bottom five within the ACC since 2021 under three different defensive coordinators.