UNC students traveled to New York City to attend New York Fashion Week on Feb. 8, gaining firsthand experience in the fashion industry. By networking with industry insiders and gaining special access to shows, their week was more than just a unique opportunity — it was a look at the future they hope to shape.
Every February and September, designers from all over the world head to New York City to showcase their style. Fashion week primarily serves as a platform for leading designers to present their latest collections, but also allows up-and-coming designers to present their work and gives fashion-lovers an opportunity to connect within the community.
Sofia Nyiri, a sophomore majoring in communications and media and journalism, and Savannah Matthews, a sophomore majoring in media and journalism, are staff members at Coulture Magazine, a student-led fashion magazine at UNC. They both completed their fashion communications and marketing certificate at the Hussman School of Journalism and Media. Through the Hussman School, Nyiri and Matthews participated in the program Workroom FashionMash, which works closely with Coulture.
Representing Coulture, they were given press passes to attend NYFW shows. The Hussman School provided funding to reimburse their travel costs.
Nyiri and Matthews primarily worked with social media coverage during the week and have upcoming video content that will be edited and posted on Coulture's Instagram and TikTok pages.
It was both Nyiri and Matthews' first time visiting NYFW. Matthews said she bolstered her skills in journalism throughout the experience, and it was rewarding to pave her own way with no personal connection to the event or its members.
“With us both being from the Chapel Hill area, it's not a hub for fashion because we're not in a big city," Nyiri said. "So just simply being in New York City in itself was a networking opportunity for us."
They also had a chance to meet with Renata D’Agrella Kenen, a UNC alum and a fashion influencer.
Both students said that their most memorable experience of the week was spotting Orion Carloto, their favorite influencer. On the last day of their time in New York, Nyiri and Matthews saw a crowd of influencers and celebrities entering the Sandy Liang show.