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UNC psychology professor Kurt Gray speaks on South by Southwest panel

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Rockefeller Foundation managing director of new frontiers Kevin O’Neil, DemocracyNext's Central Oregon Civic Action Project co-founder Josh Burgess, New_Public co-director Deepti Doshi and UNC psychology professor Kurt Gray present their session, “Innovating Democracy: New Ways To Power The People," at the global South by Southwest conference held in Austin, Texas on Monday, March 10, 2025.

There’s a common misunderstanding about political division, UNC psychology professor Kurt Gray said. According to his research, the reason most people disagree so strongly about politics is not out of a desire to harm others, but out of a desire to protect themselves.

“No one gets up in the morning and thinks, ‘I'm a monster. I want to destroy the world,’” Gray said in an interview.

This statement embodies the idea Gray shared Monday while speaking on a panel at the global South by Southwest Conference. The session, titled “Innovating Democracy: New Ways To Power The People,” focused on finding solutions to political polarization and distrust in democracy. 

Gray spoke about finding understandings between people with political disagreements, informed by his research on morality in politics. He recently published a book titled “Outraged: Why We Fight About Morality and Politics and How to Find Common Ground,” which discusses his findings on the topic.

Gray is the director of UNC’s Deepest Beliefs Lab and the Center for the Science of Moral Understanding. He said his book is the culmination of research he has done in these labs over the past decade. 

Since its publication, Gray has promoted his book and its ideas at multiple speaking events and on podcasts to help others understand how to have less antagonistic interactions with people they disagree with politically. Speaking at SXSW was part of this promotional work, Gray said.

However, he said his SXSW session was different from his previous speaking events because of the nature of the audience, which was not made up of other academics, but of professionals from various fields.

“This is a place where it's really interdisciplinary and people are trying to find new solutions,” Gray said.

SXSW is an annual event held in Austin, Texas, that involves film and TV, music and comedy festivals as well as an educational conference where attendees from around the world can learn and network. SXSW 2025 was held from March 7-15. 

Gray’s panel was an offering of the SXSW Conference, which featured a variety of sessions surrounding innovation in technology, film, culture and music. The conference hosted notable speakers from across industries, including former first lady Michelle Obama, executives from Apple and Bluesky, and actors Ben Stiller and Pedro Pascal.

Conference attendees could choose sessions to attend based on their interests, but they were also invited to follow one of over 20 different tracks that grouped related sessions together. Gray’s panel was featured in the Government & Civic Engagement track, running from March 7-10 and including over 60 sessions.

The other speakers on Gray’s panel included Josh Burgess, the co-founder of DemocracyNext's Central Oregon Civic Action Project, a public-private partnership working to strengthen democracy in communities through open discussions and Deepti Doshi, the co-director of New_ Public, a non-profit focused on building healthy and productive online spaces. 

The panel was moderated by Kevin O’Neil, the managing director of new frontiers at The Rockefeller Foundation, a private philanthropic organization. O'Neil asked panelists specific questions about their areas of expertise, then moved to broader topics about democracy and division, allowing each to share their different perspectives.

Burgess shared his experience leading a representative gathering of citizens to discuss issues in Bend, Oregon, and Doshi spoke about various online platforms that are excelling at creating positive dialogues. Gray said Burgess and Doshi’s comments gave the audience concrete examples of ways to engage in conversations despite disagreements, while he was able to offer insights about the psychology behind those disagreements.

SXSW presenter Rose Hartley attended the panel, saying she was particularly struck by a point that Gray shared about how to connect with people of different political ideologies. Gray’s argument was that the best way to find common ground is by sharing personal stories, rather than facts or data points. 

Hartley said this rang true to her experience canvassing for Senate campaigns in Michigan and Nevada and for the Harris-Walz campaign last fall.

“It is stories that change hearts and minds,” Hartley said.

The panel concluded with an audience Q&A. When the session time was up, several audience members stayed behind to speak with the panelists and other attendees.

Ben Majoy, a session attendee who asked a question during the Q&A, said one of the benefits of the session was the opportunity to speak with others about democracy and political morality.

“I believe that you need to be able to engage in these kind[s] of questions,” Majoy said.

Gray said he hoped the session reminded attendees that improving democracy requires participation of everyday individuals.

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“There's always going to be challenges, but there's people who come with solutions for those challenges, too,” Gray said.

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