Nevy Ramadanovic's favorite part of UNC men's basketball games is when Associate Athletic Director Ken Cleary turns around and says three words.
"Hot timeout, Nevy."
It usually happens when the Tar Heels are on a run in the Dean E. Smith Center that forces their opponent to call a timeout. That's when DJ Nevy — North Carolina's trusted disc jockey — feels the most pressure. Sure, he recognizes the excitement in the Dean E. Smith Center, but in that 30-second timeout, he also has to add to a moment that could determine the game while surrounded by a crowd of 20,000. So, how does Ramadanovic do it?
Well, with Pitbull. Typically, the hit song "Don't Stop the Party." Then, "I Love It" by Icona Pop or Steve Aoki's remix of "Pursuit of Happiness." And it gets the crowd going.
"The unique thing about UNC basketball is the ebbs and flows of the game," Ramadanovic said. "So, you have to push energy, but you also have to know when to pull that energy back."
Ramadanovic began DJing in 2012 and became UNC's official DJ in 2021. He's in charge of remixes and music selection during football and men's basketball games.
In 2012, Ramadanovic graduated from UNC Greensboro, earning a Bachelor of Science after studying kinesiology with a sports medicine concentration. He started working at a physical therapy clinic to record hours for graduate school. During his stint at the clinic, Ramadanovic went on a solo trip to Chicago.
He always loved music. He read blogs all the time about music. Ramadanovic was always the person on aux at parties. He had friends who were DJs, producers and managers.
So, while in Chicago, Ramadanovic decided to attend Scratch DJ Academy. The academy was founded by Jam Master Jay, the DJ of the influential group Run-DMC.