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K is for ‘kawaii’: K-Pop and the Korean Wave
By Austin Cooper | January 19Consider this a guide to surviving the cultural tsunami currently brewing in the North Pacific. The Korean Wave is coming, and if you have any hopes of navigating an American cultural landscape inundated with robotically synchronized choreography and perfectly teased hair, read carefully. The term “Hallyu,” which roughly translates as “Korean wave,” was first coined to describe the surge in popularity of Korean music, television, and fashion in Japan and China in the early 2000s.
